If you run your own business, you’ll know all about how to make money; how to sell that product, how to get new clients, and how to hold onto the clients you already have. If you’re just starting out, you should begin by looking at the latest digital marketing trends, but on a basic level, just how do you make money with digital marketing?
Digital Marketing – where to start
Email marketing has been around for a long time, of course, but it still works. Especially if you’re doing it in the right way. Make sure you build up your mailing list with customers who are interested in what you sell or do. Not people who aren’t likely to unsubscribe straight away. Offer your clients a reason to sign up (a discount, the opportunity to buy a new product before anyone else, and so on). Keep giving them reasons to stay on your mailing list. Just make sure not to bombard them with messages. They may unsubscribe, or even worse, mark your emails as spam.
Search Engine Optimisation and Pay Per Click are both ways of advertising to targeted clients. SEO increases the visibility of your site across search engines in the ‘organic’ search rankings. The algorithms and rules used for this constantly change, so you need to keep on top of the latest trends. In Pay Per Click (or Paid Search), you bid on keywords in order for your ad to appear above (or to the right of) the organic results.
This is a good form of digital marketing if you don’t have a lot of startup money, as you don’t need to pay much up front. Basically, this involves sending customers from your site to someone else’s. If they buy products or services, then you get a percentage. Like a sales commission but without you doing the actual selling. For this you need to create your own site (or blog), join affiliate networks, have affiliate-related content, and – most importantly – have a lot of traffic coming to your site. If no one’s visiting your blog, you won’t have the sales leads to send over to anyone else.
Whatever you do, if you keep on top of the latest digital marketing trends, you can start to watch your business grow.
AIM Internet are Digital Marketing Experts – Call Sarah today on 0870 062 8760 to see how we can help you.