PPC benefits vary from business to business, but one thing is for sure – if done properly, you can see fast results. If you’re thinking about spending any amount of money (big or small) on ads to reach your target audience, then you ought to spend it in the...
For those in the digital know PPC advertising clearly stands for Pay-Per-Click advertising. Great. But what if, like we find with the majority of the manufacturing based clients we work with, you’re not traditionally of a digital persuasion? For all you know it could...
You will often find that your business does better in particular areas over others, this can be down to a many number of reasons but the important thing is that you know where to target your advertising efforts and budget. The distance report in Adwords can help you...
If you want to run an advert on a billboard, you’ll have to pay for that location. Similarly, if you want to run a TV commercial during a popular program, you’ll have to pay for that, too. The Internet works in much the same way. So how does pay per click work? Some...
As a small business owner with limited budgets, tackling PPC advertising on your own might be something you’re considering. As company owners ourselves, we understand. Managing costs and protecting your bottom-line is always at the forefront of any business decisions...
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