When it comes to marketing for manufacturing companies, the journey is one that never ends. That’s not necessarily a bad thing either. With each and every campaign, you can A/B test, measure your results, gain valuable insights, and continue to learn what does and...
PPC or Pay-Per-Click is a key part of the digital marketing mix, where advertisers pay a fee each time their ad is clicked. We’re going to focus on Google Adwords but PPC also applies to paid ads on social media platforms like Facebook and Instagram, display ads like...
If you’re thinking about spending any amount of money (big or small) on PPC ads to reach your target audience, then you ought to spend it in the right place. That place is Google. With over 246 million unique visitors, 3.5 billion daily interactions, and an estimated...
Ask a PPC account manager what’s the best way to do something and I bet 95% of the time the answer is, “it depends on your account/the situation”. The reason for that is that, well… it does. With this in mind, below are some of the most common digital marketing...
As a small business owner with limited budgets, tackling PPC advertising on your own might be something you’re considering. As company owners ourselves, we understand. Managing costs and protecting your bottom-line is always at the forefront of any business decisions...
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