What is PPC and How Does Paid Marketing Work?

What is PPC and How Does Paid Marketing Work?

PPC or Pay-Per-Click is a key part of the digital marketing mix, where advertisers pay a fee each time their ad is clicked. We’re going to focus on Google Adwords but PPC also applies to paid ads on social media platforms like Facebook and Instagram, display ads like...
AIM High | Why Use AIM for PPC or Google Adverts?

AIM High | Why Use AIM for PPC or Google Adverts?

If you’re thinking about spending any amount of money (big or small) on ads to reach your target audience, then you ought to spend it in the right place. That place is Google, with over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700%...
16 Commonly Asked PPC Questions (And Answers)

16 Commonly Asked PPC Questions (And Answers)

Ask a PPC account manager what’s the best way to do something and I bet 95% of the time the answer is, “it depends on your account/the situation”. The reason for that is that, well… it does. With this in mind, below are some of the most common PPC questions we...
8 Brutally Honest Reasons Your Company Needs An Adwords Agency

8 Brutally Honest Reasons Your Company Needs An Adwords Agency

As a small business owner with limited budgets, tackling PPC advertising on your own might be something you’re considering. As company owners ourselves, we understand. Managing costs and protecting your bottom-line is always at the forefront of any business decisions...
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