PPC or Pay-Per-Click is a key part of the digital marketing mix, where advertisers pay a fee each time their ad is clicked. We’re going to focus on Google Adwords but PPC also applies to paid ads on social media platforms like Facebook and Instagram, display ads like...
If you’re thinking about spending any amount of money (big or small) on ads to reach your target audience, then you ought to spend it in the right place. That place is Google, with over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700%...
Ask a PPC account manager what’s the best way to do something and I bet 95% of the time the answer is, “it depends on your account/the situation”. The reason for that is that, well… it does. With this in mind, below are some of the most common PPC questions we...
As a small business owner with limited budgets, tackling PPC advertising on your own might be something you’re considering. As company owners ourselves, we understand. Managing costs and protecting your bottom-line is always at the forefront of any business decisions...
For those in the digital know PPC advertising clearly stands for Pay-Per-Click advertising. Great. But what if, like we find with the majority of the manufacturing based clients we work with, you’re not traditionally of a digital persuasion? PPC marketing is one of...
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