Looking to grow your business online?
A content cluster is a content marketing strategy in which multiple blog posts or content pages are created and linked around one overarching topic.
Content cluster strategies have become a very popular and very beneficial digital marketing strategy. They take time and have to be carefully strategised, but they are worth the investment.
As search engines are much smarter today, as marketers we have to be smarter with our strategies and create topical content which is in-depth, quality information on that subject.
Semantic search is how Google contextually understands a user’s question. Your SEO strategy should pay careful consideration to the algorithm.
Generally, the higher your gross profit and gross profit margins, the healthier your business is so it’s a key factor in determining and managing your business’ effectiveness.
A content audit is one of the best investments of your time when it comes to improving your website and adding value to your audience.