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How Many Topics Should Be In A Content Cluster?
A content cluster is a content marketing strategy in which multiple blog posts or content pages are created and linked around one overarching topic.
5 Reasons Your Business Needs A Content Cluster Strategy
Content cluster strategies have become a very popular and very beneficial digital marketing strategy. They take time and have to be carefully strategised, but they are worth the investment.
Do You Have Topically Relevant Content?
As search engines are much smarter today, as marketers we have to be smarter with our strategies and create topical content which is in-depth, quality information on that subject.
What Is Semantic Search? And Why is it Important for SEO?
Semantic search is how Google contextually understands a user’s question. Your SEO strategy should pay careful consideration to the algorithm.
AIM High | The Importance of Knowing Your Gross Profit Margin
Generally, the higher your gross profit and gross profit margins, the healthier your business is so it’s a key factor in determining and managing your business’ effectiveness.
How to Audit Your Website Content
A content audit is one of the best investments of your time when it comes to improving your website and adding value to your audience.