Personalised marketing at scale is the next big thing in digital
If you haven’t heard this latest buzz phrase yet, you’re missing out. “ Personalised marketing at scale ” might be fast becoming the newest digital marketing trend, but far from being a throw-away gimmick, it represents a new way of thinking that will permanently...
What does the rise of digital marketing mean for luxury brands?
As the influence of print diminishes as an advertising medium, how can firms that sell high-end products communicate with their customers in a way that doesn’t compromise their core values? The rise of digital marketing is changing the way luxury brands engage with...What is a business approach to Online marketing?
Online Marketing Karen Coleman, VP of Integrated Marketing for Text100 Australia and New Zealand, explains that marketers and communications leads don’t need and can’t use all the data available to them. Here’s her guide to measuring what matters. In...