What Is B2B Business Marketing: Definition, Strategy and Trends
Summary. Effective B2B marketing strategies and tactics focus on audience understanding, channel selection, and impactful content creation. Key approaches include blogs, SEO, social media, whitepapers, email, and video, with personalisation and thought leadership...
The 7Ps of Marketing: How to Power-Up Your Strategy
Summary. The 7Ps of marketing—Product, Place, Price, Promotion, Physical Evidence, People, and Process—are essential in forming a successful marketing plan. This framework aids in attracting and retaining customers, adapting to business needs for effective marketing...
AIM High | AIM Internet For Digital Marketing
At AIM Internet we measure everything we do. We do this so that we can identify where leads are coming from. As a result, we can drive visitors to your websites that will convert. One of the benefits of digital marketing is we are able to see what works and what...