The Power of Google Business Profile: How to Optimise Your GBP to Boost Online Visibility

Google Business Profile (GBP) is an online tool that lets you create a detailed and informative about your business. It also allows you to connect with customers on Google Search, Google Maps and Google+ Local. It’s a great way to build trust in the eyes of potential customers, as they can see all the information they need such as location, contact details and hours of operation right when they search for your business online.

Getting Started

The first step is to sign up for a Google Business Profile, which you can do here. There are three types of profiles: individual (personal), brand and business. The type you need depends on whether your business has its own website or not.

Once you’ve created your profile, it’s time to start adding information about yourself and what makes you unique! You can add links to social media accounts, images and videos as well as information like opening hours or directions from nearby locations such as train stations or airports (if relevant).

Who Can Use Google Business Profile?

The short answer is: any business with a physical address and a website. However, if you don’t have either of those things, Google My Business can still be used to help boost your online visibility.

As long as you have an official business name (that’s it), Google will allow you to create a free profile on the platform that allows people searching for businesses like yours to find out more information about them. This includes contact details like phone number and email address as well as opening hours and much more!

How to Optimise Your GBP for Better Visibility on Search Engine Results Pages (SERPs)

  • Add a description.
  • Add a phone number.
  • Link your website to the GBP, and vice versa.
  • Link social media profiles to the GBP, and vice versa.
  • Include links to physical addresses, email addresses, and Google reviews if you have them (and make sure they’re correct!).

The Top Benefits of Optimising Your Google Business Profile

The benefits of optimising your Google Business Profile (GBP) are many, and they’re all good. Here are just a few:

Increased online visibility:

When people search for local businesses or services on Google, they see the results in a scrolling carousel format at the top of their search results page. If your business is not optimised for this format, it’s unlikely that anyone will find you when they type in something like [web design].

Increased foot traffic:

Optimising your GBP increases the chances that potential customers will be able to find it when they’re looking for what you offer in their area. This means more foot traffic through the door!

Increased sales:

According to Hubspot research from 2017, businesses with active profiles saw an average increase of 27% more leads per month than those without one–and those leads convert into sales much faster too!


  • Get more customers.
  • Increase brand awareness.
  • Improve your search engine ranking and increase the number of people who see your business in their local pack, which can lead to more conversions (like sales).


Google Business Profile is a great way to boost your online visibility and drive more traffic to your website. If you’re looking for more ways to improve your business’ online presence, check out our other articles on SEO and SEM!

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