Internet Digital Marketing: It’s hard to believe that 2015 is almost over. Kind of seems like a repeating statement every year. But, as we all know, time slows down for no one. If anything, it feels like it speeds up. Anyway, I’m getting off topic.
I want to discuss the New Year, and what we, as digital marketers, should come to expect. Of course, you can never fully predict what is going to happen with internet digital marketing in 2016, but you can make an educated guess, and that’s what I am going to do here for you.
Creativity and Originality Will Take Over
Getting noticed on the worldwide web used to be so easy. Slap together something, post it and watch people gobble it up. Unfortunately, the internet is now completely flooded with content. We’re like sardines stuck in a can that only want out. But how do you get out?
Simple: you have to think creatively and out of the box. A simple article or social media post isn’t going to cut it anymore. People today are already using unique strategies with podcasts, videos, etc. Basically anything interactive is what I predict will explode in 2016. No longer do people on the internet simply want to digest information and leave it at that. Now they want to interact and have a say in what your marketing plan or contests or whatever it may be is about. So look for unique ways to get your audience involved.
Increase in Internet Digital Marketing Agencies
Again, now that the internet is loaded with tons of content, you have to find the means necessary to compete with everyone who is posting content, from big franchises (Wal-Mart, Nike, etc.) to even those silly cat videos you see. This is your competition, because you have to vie for the attention of your audience. So no longer can your digital marketing plan consist of a few posts a week and some mild conversation. It’s going to take digital advertising, social posts, newsletters, contests, or whatever you can think of to grab the attention of your audience and create followers.
This leads me to believe that you are going to start seeing companies knocking on the doors of internet digital marketing agencies. Running a SUCCESSFUL digital marketing plan takes time, effort and many resources. Instead of hiring new employees, taking the time to devise a plan and updating it, companies will instead outsource to a digital marketing agency to handle their digital marketing efforts.