Is Google’s ‘mobilegeddon’ The Beginning Of The End For Your Web Visitors?

by | Oct 4, 2015 | Digital Marketing

You may have already heard about Google’s mobilegeddon. This article is intended to answer any questions you may have, give you an understanding of what it is, and explain what you need to do and why. In April 2015 Google announced all websites need to be mobile friendly and they will gradually penalise sites that don’t meet their standards. Mobilegeddon is the name of Google’s search engine algorithm that is designed to give a boost to mobile-friendly pages.

Why are they doing this?

The reasons are many:
  • In reality it is all part of the Google vs Facebook battle online for ad spend (the source of both platforms’ main income). As more and more people use mobile devices it is important they each dominate that platform to appease shareholder demands for growth.
  • Mobile usage is increasing rapidly so it is sort of logical.
  • In some categories in Google AdWords the auction has priced itself out of the market so Google needs more ‘space’ to advertise in.
  • User experience is a big factor in online visitors buying from you.
Call us on 0870 0628760 if you want to know some of the other reasons.

What does this all mean for you?

  • Over time your website will rank worse ‘organically’ so you will get less website visitors.
  • More and more people are viewing your website via a mobile device. If your competitors give them a better user experience they will use them instead.
  • Website visitors will be less likely to utilise your services with a poor mobile website experience.
  • This will increase over time.

What do you need to do?

  1. Put simply you need to ensure your website passes the Mobile Friendly Test.
  2. Take a look at your website analytics, they will tell you what percentage of your website visitors are viewing your website via a mobile device.
If your website fails the test and/or your mobile/tablet website visitors are more than 25%, then speak to whoever is responsible for your website and get this fixed.
Alternatively contact us at AIM Internet and we will be happy to help you.
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