You may have already heard about Google’s mobilegeddon. This article is intended to answer any questions you may have, give you an understanding of what it is, and explain what you need to do and why. In April 2015 Google announced all websites need to be mobile friendly and they will gradually penalise sites that don’t meet their standards. Mobilegeddon is the name of Google’s search engine algorithm that is designed to give a boost to mobile-friendly pages.
Why are they doing this?
The reasons are many:
In reality it is all part of the Google vs Facebook battle online for ad spend (the source of both platforms’ main income). As more and more people use mobile devices it is important they each dominate that platform to appease shareholder demands for growth.