It can sometimes feel like you’ve tried every method out there to generate your website traffic. The key, as with most things is to strategise, analyse and implement using all of the data available to you. This is the foundation of your business. Know your statistics, from here; you can see how your efforts are affecting your traffic growth.
Only a small percentage of your overall website traffic will convert, so without tracking your website visitors using tools such as Google Analytics it’s impossible to know where you stand. Google analytics is free, easy to use and gives you instant access to your all-important data. Information such as total number of visitors, new visitors, session time per visit, time on page, and many other KPI’s are extremely useful when trying to generate growth.
So, “How do I drive more traffic to my online store?”
This is a question that every e-commerce business owner will ask themselves at some point in time, if not many a time.
Whether you’re a new business trying to attract your very first customer or an established business looking to increase growth, generating more traffic to your website is a crucial part of achieving this. Ensuring your site is fully optimised for conversions will mean more visitors and more sales.
Here are a few proven tactics from AIM Marketing for traffic generation and to help grow your business.
1. Run Paid Social Media and Adwords Campaigns
To increase traffic generation for your website, you need to be able to get your business in front of the right eyes. With paid social media ads and Google Adwords you can create highly targeted campaigns that serve tailor-made ads to the customers who are most likely to click through and purchase your products.
2. Use SEO to Increase Your Website’s Discoverability
How easy is your website to find? Are you making it easy for your customers?
When customers search for your products online, you want your website to be one of the top results for that search, especially since one third of all clicks go to the first organic result on Google. Achieving and maintaining that top position in the SERP is the key to generating sustained, qualified website traffic for your site.
This means you need to ensure your website optimised, Search Engine Optimisation, or SEO, is the process of fine-tuning your website to increase its chances of ranking highly in search results for relevant keywords.
3. Reach New Audiences with Influencer Marketing
Influencer marketing is the process of building relationships with influencers in your industry / market to get your website in front of new audiences.
By taking advantage of influencer marketing, you can harness the creativity and reach of relevant influencers in your industry while leveraging the trust that they’ve already formed with their audiences. Word of mouth is still the most valued form of recommendation when it comes to purchasing a product.
5. Attract Customers with Content Marketing
Content marketing is more than just having a blog you update once a week. It’s about creating interesting, informative, and engaging content across your entire website. Interesting content will attract customers without having to spend a penny. It doesn’t just have to be in the form of words either, images, videos, how to guides, podcasts and many other platforms can make great content. The key to establishing what works best for your product, industry and customers.
Customers who enjoy your content or find it easy to digest will trust your brand and are more likely to convert. The purpose of content isn’t to sell to your customers, it’s to engage and deliver something that is of genuine interest or use to them.
Content marketing is also another opportunity to optimise your website. There are great free tools such as Google Keyword Planner and Keyword.io, that will help you identify gaps in your industry when it comes to keywords and help your business to rank higher in search results and get in front of a wider audience.
Traffic Generation = More Customers
Above is just a handful of ways to help generate more traffic to your website. More traffic means more customers so it’s important to put a traffic generation programme in place. AIM digital marketing agency can help you establish a tailored traffic generation programme for your business so call us today on 0870 062 8760 or email us at firstname.lastname@example.org.
If you enjoyed reading this article you may also like to read our previous post on assessing your competitors online to help you marketing strategy.