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E-Commerce Market | Actionable Marketing Tactics To Drive Sales

by | Jan 3, 2019 | E-commerce

Want to corner the e-commerce market? Drive more traffic and more sales for your online store? Of course you do. That’s why as an e commerce digital marketing agency, we have put together marketing ideas / tactics for you to put into action today. It’s time to get new visitors, more out of current visitors, and get back lost visitors.

Upsell Your Products

“May I interest you in this upgrade?”

According to Econsultancy, upselling is 20 times more effective than cross selling online. Sometimes your customers don’t know that a better product is available, or they may only take a little bit of convincing that a different is better suited for what they want. The only two things you need to remember when upselling are: 1) Make your upsells related to the original product, and 2) Be sensitive to the price range of your customers. Bear in mind that your product has to fit the original needs of your customer, and that they may not be very enthusiastic about a higher product price once they have an anchor price in mind. The upsell has to genuinely be better than the original they had in mind.

Integrate Instagram

Recent studies have found that Instagram gives brands 25% more engagement than any other social media platform. Instagram encourages user engagement, which is exactly what every e-commerce business needs. Simple but effective methods are things such as campaigns or contests, going behind the scenes for your products, and most importantly, showing pictures of your customers using your products. User-generated photos are an excellent way to demonstrate to potential customers what a great product you have.

Reduce Abandoned Shopping Bags

Every online store is missing out on potential orders if you don’t follow up on abandoned shopping bags. According to research, almost 70% of shopping bags are abandoned before they’re completed. This means your sales are one-third of what they could be. This means it’s well worth the effort to resolve as many hesitations as you can, because a significant percentage of those who abandoned their shopping bags can probably still be convinced to buy. A simple and effective way to reduce the incidence of abandoned shopping bags is an email recovery campaign. Offering discount or free shipping is a great way to entice customers back.

Capture More Email Subscribers

Email is one of the best channels at your disposal for the e-commerce market. It drives traffic to your store, supplements content marketing, and outperforms both Twitter and Facebook for generating sales. Email marketing works.

Here’s a few email marketing stats:

  • Email has an ROI of around 4,300% (according to the Direct Marketing Association)
  • 80% of people say they receive marketing messages alongside their personal emails on a daily basis.
  • 70% of people make use of discounts or offers they receive via email.
  • 60% of people say that receiving special offers is the top reason they subscribe to an email list from a business.

Email marketing maintains an element of personalisation, especially in comparison to social media marketing, which targets huge audiences.

E Commerce Marketing Agency | Talk To The Experts

If you would like more e commerce marketing ideas call Sarah, our company Director and Marketing expert on 0870 062 8760. We can help with your digital marketing, social media, or more general help to grow your business. Alternatively, email us at info@aiminternet.co.uk.

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