Industrial Flooring Contractor
Consistent Profitable Business Growth
Throughout the 10 year partnership, we’ve developed shared goals to increase brand and product awareness, develop a world-class marketing strategy and to constantly invest in innovation. Positioning them as a leader in industrial flooring and number one on Google.
They began working with AIM Internet in 2012 – and survived the recession through good old fashioned frugal management.
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During the first year, they invested in a new website and a nominal amount of digital marketing to test the results – a sensible approach. At the annual review, over £100k in sales had been delivered via the Internet – some 25% of turnover at an ROI of 10 to 1 (internet spend increased from 10% of sales). For every marketing £ spent, AIM Internet delivered £10 in margin back.
In our customer satisfaction survey, they consistently rate AIM with 9/10 in delivery, website and service and they have continued to increase their spend year on year following 2012’s successful campaign.
AIM’s Methods Deliver Results
In 2014, AIM produced a new responsive website, to include strong images of their work, which transformed the client’s brand. Feedback from clients and prospects alike has been nothing short of excellent.
In 2018 the website was revamped again, and refreshed to reflect the move towards mobile platform usage.
Each year they get more confident in AIM’s methods as more sales are delivered, resulting in more profit. Online sales are currently 50% of turnover, return on margin is 4:1 with a massive pipeline set to improve that considerably.
In 2021 return on gross margin is now well in excess of 10-1.
We continue to provide a comprehensive digital marketing service to include, SEO, PPC, Web Design and Social Media and they now appear on the 1st page of Google. Not to mention, AIM’s continued ability to boost sales and ensure that all marketing activities have a clear commercial goal and are in line with the business objectives.
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