Social Media Marketing For Engineering Firms

AIM Internet is proud to be a leading engineering marketing agency in the UK. We take a bespoke approach when it comes to creating marketing plans for engineering companies. Why? Because we believe there’s no such thing as a “one-size-fits-all” approach. Customers are spoilt for choice. So, it’s important that when it comes to marketing your engineering agency, you showcase what makes you different. Your USPS, values, experience and stakeholders are all the things we like to embed into our strategies. By crafting individual strategies for each of our clients, we can bridge the gap between a business and its customers. That’s what makes us the best engineering marketing agency.

How Do You Market An Engineering Company?

Digital marketing is here to stay, and long gone is the perception that it belongs to e-commerce businesses. Nowadays, if you’re not digitally scaling your business online, you’re missing out on thousands of customers.

Each and every channel of digital marketing – from SEO and PPC through to email marketing – supports one another. S how do you market an engineering company? As a leading engineering marketing agency, we’d absolutely recommend an omni-channel approach. Essentially, this is combining different marketing platforms to ensure your customers are nurtured from the very top of the marketing funnel, all the way through to them making an enquiry about your services or products.

Social media marketing for engineering companies has been overlooked up until very recently. However, the channel plays a huge role in building credibility and customer relationships – something that is pivotal in this day and age. So how can you use social media to market your engineering company?

How Can Social Media Marketing Be Used For An Engineering Firm?

How can social media help your business? Social media is one of the most powerful tools to share your company’s story. Millions of people use it daily. They are platforms that allows you to connect with your customers, gain valuable insights into their expectations, and generate leads. Along with this, you can position your brand as thought leaders of your industry and increase the credibility of your brand. You can share posts and make expert comments on relevant industry news/trends. In addition, you can craft a persona for your brand that is everything your customers are looking for.

Which Social Media Channels Should I Use For Marketing? 

Every social media channel has its pros and cons. As one of the best engineering marketing agencies in the UK, we’d recommend using the platforms that your decision makers are on. If your customers are directors and CEOs and top of the company hierarchies, it’s unlikely they are using Snapchat. They are most likely going to be networking themselves through a platform like LinkedIn. Therefore, by heading to LinkedIn, you can connect with prospective customers, as well as, learn about their behaviours and values. Additionally, you can use those insights to craft thought-provoking posts that truly resonate with your target audience. Furthermore, by building on your own branding through social media, you can increase brand awareness and generate bottom-funnel leads who are ready to convert to customers.

Looking For The Best Engineering Marketing Agency?

If you’d like to find out more about social media marketing for your engineering firm, then get in touch with our engineering marketing agency today. Explore our website for more information, or call 08700628760 to speak to a member of our helpful and friendly team.

If you have found this blog helpful, you may wish to read our previous blog: SEO For Engineering Companies | 3 Common FAQs.

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