With over 3.6 billion people worldwide on social media, it has become a huge player in the digital marketing mix and anyone who doubts its potency will inevitably fall behind their competition. Simply put, the better your presence across social networks, the better chance you have of growing your business.
Aside from being a great way to promote your brand, social networks also give you the opportunity to interact with your audience, listen to feedback, ask your followers questions, accrue user-generated content and analyse important metrics.
So, what are the key ingredients of social media success? Read on for our top ten tips on creating successful social media channels.
10 steps to take your social media channels to the next level
- Know your target market audience
- Define the primary business function of your social media channel
- Focus your efforts on relevant social networking channels for your business
- Schedule content using a social media calendar
- Keep branding consistent across your social media platforms and your website
- Share quality content at regular intervals
- Use hashtags and location pins
- Be authentic. Take followers “behind the scenes”
- Keep an eye on trends
- Monitor social media analytics and refine future campaigns
Know your target market audience
These are the people you want to engage with and draw into your sales funnel. Your brand should post content curated to your audience’s needs with the aim of building an authentic connection. Brand advocacy is a powerful tool and social media is a great way to establish it.
Define the primary business function of your social media channel
What is the purpose of your presence on social media? Perhaps it’s to improve your customer services, to increase brand awareness or to boost lead generation. This will influence the content you post, so it’s worth giving it some detailed thought before you begin.
Focus your efforts on relevant social media channels for your business
Improving your reach doesn’t necessarily mean casting the next far and wide and brands should focus their efforts on the right social media channels. For example, an independent patisserie specialising in quirky London themed cakes would have a good chance of success on Instagram and Facebook, but their audience probably isn’t on LinkedIn – a platform better suited to professional services and B2B e-commerce.
Schedule content using a social media calendar
Posting across multiple channels, several times a day can get seriously time-consuming. In order to streamline this process, use a marketing calendar to organise what content will be shared when and on which platform.
Keep branding consistent across your social media platforms and your website
While it’s best to keep each social network platform tailored specifically to its followers, it’s important to ensure that branding is consistent. Include your social media icons on your website and in the footer of your emails. And vice versa – link your social media profiles to your website. Make it easier for people to get to know you.
Share quality content at regular intervals
Quality over quantity should be applied to your social media schedule. There’s a fine line between letting everyone know about your social network presence and overloading people. Fine-tune your content so that it provides value to your followers and captures their interest.
Use hashtags and location pins
The use of hashtags can increase traffic with enormous effect, but keep them relevant. Hashtag etiquette varies across platforms; on Twitter and LinkedIn you should keep to one or two hashtags, but on Instagram, you could get away with up to 30. Location pins on platforms like Instagram are another great way to get your content to show up in more places online.
Be authentic. Take followers “behind the scenes”
Being authentic is key to letting your audience know you are human, whether you are an established brand or a small business owner. What do your followers want to read? What will get them on board with your message and therefore your product or service? Using functions like Instagram and Facebook “Stories” is a great way to take your followers BTS. And don’t forget to interact with other accounts!
Keep an eye on trends
The ephemeral nature of social networks can make it hard to keep up, but keeping an eye on the latest trends is essential if you want to keep on top of changing algorithms and stay engaged with your audience. Recent key trends to be aware of include acts of kindness campaigns, virtual reality marketing and inclusivity.
Monitor social media analytics and refine future campaigns
You can effectively use social media data like follower growth, page views, shares and impressions to drive performance. Analytics help you understand what generates more traffic, enabling you to make accurate sales forecasts and refine your approach going forward.
Do you need a social media agency?
Managing an effective social network account takes time and you may find that the scheduling, engagement and analysis are best left to a professional to drive your brand to the next level. AIM Internet can help you to actively build your business online, promoting you as an expert in your field and driving valuable traffic back to your website. Interested in working with us to develop your social media marketing plan? Find out more here.
If you have found this blog helpful or useful, then you may wish to read our previous blogs: How to Create an Internal Linking Strategy Perfect For SEO, 12 Link Building Strategy Examples to Boost Your SEO or AIM High – Why Marketing Should Be Treated As a Cost of Sale