If you’re a digital marketer, then you know that the internet is a big place. And if you’re a site owner, then you know that it’s easy to get lost in the crowd. The good news is that there are lots of ways to stand out and get noticed online. But, the bad news is that there are also lots of web design mistakes that can keep people from finding your site in the first place.
Here’s how to avoid some of those pitfalls:
Homepage design.
This is the most important page on your website. So, it’s important that it be easy to navigate and have a clear call to action. Your home page should also have a high quality image that represents your business in the best possible light. As well as an engaging message that conveys what makes you special. If possible, include a clear value proposition that sets you apart from competitors in your industry or market space.
Flash animation.
This is a great way to add visual interest and personality to your website, but it’s not search engine friendly. Flash animations aren’t mobile friendly either; they don’t work on most smartphones or tablets. Flash also makes it difficult for people with disabilities (such as blind users) to access your site. This is because they’re unable to view the content of animated graphics in their browsers.
Finally, updating flash websites can be time consuming because each graphic needs its own individual update–a process that involves downloading files from the server, editing them locally on your computer and uploading them again when finished.
Broken links.
Broken links can be a big problem, and they can make your site look unprofessional. If people are searching for the information that you have on your site, and they come across a broken link, it will give them the impression that you don’t care about your website or its visitors.
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In addition to this, if someone clicks on one of these broken links and then leaves their browser open while they go do something else (like check Facebook), it will show up as an abandoned tab in their browser history. Consequently, this makes it look like there’s been no activity on your site at all!
No contact information on the site.
A website without contact information is like an email without an author–it makes you wonder who wrote it, why they wrote it, and how they want to be contacted. This information should be prominently displayed on your website so that visitors can easily find it if they need help or have questions about something you’ve written or posted online.
Forgetting about SEO.
SEO is an important part of online marketing and getting your site noticed. It’s not just about keywords and links, though those are important components of SEO. And it’s certainly not just about meta tags–they’re dead anyway, so you might as well forget them.
If you build it, they won’t necessarily come.
You’ve got a great website, but if no one can find it, what good is it?
SEO (search engine optimisation) is the process of improving your website’s visibility in search engines and is one of the most important aspects to getting your site noticed online. It involves a variety of tactics and strategies that help you rank higher in organic search results. You should start thinking about SEO as soon as you begin planning your marketing strategy for your business’ website. It’s one of the most important factors in determining whether or not people will visit and convert on your site.
The easiest way to get started with SEO is simply by making sure that all of the necessary elements are included when building out each page:
- title tags,
- meta descriptions,
- keywords.
All these things help Google understand what each page is about. They can then place it appropriately within their indexing system when someone searches for something relevant enough that matches up with what was written down here!
If any step of the indexing process is skipped or overlooked, it’s highly likely that users will not find any valuable content on the page. It’s important to consider various effective strategies. This depends on which combinations of elements will best target specific demographic groups identified during the planning stages.
By taking these factors into account, website owners can maximise the chances of reaching their target audience with relevant and useful content. This approach can ultimately help increase user engagement and achieve the desired goals of the website.
Need help fixing your web design and marketing mistakes?
If you’re looking for ways to improve your website and get noticed online, keep these tips in mind. They can help ensure that your site is more effective and user-friendly for everyone who visits it. If you’d like some help from the experts then call Mike on 0207 856 0418 or email mike.raybone@aiminternet.co.uk.
If you found this blog on web design mistakes useful, check out a previous one: Specialist Web Design For Manufacturing Companies
