As most businesses will have observed, social media and Internet usage has increased over the recent years. This means that digital marketing has become a very important tool for business growth.

What is digital marketing?

Digital Marketing is the umbrella term for marketing products or services via digital technology. For example, the Internet, mobile phones, website advertising, blogging, social media, etc. The beauty of it? It allows consumers to have access to a company’s information at any time and anywhere. A business is also able to display the content they want their customers to view and keep them updated on company news.

Business growth guaranteed, but why?

Increase customer reach

With online marketing, a business is able to expand their target markets and focus their advertising accordingly. Anyone who has access to Internet is able to view your content. If that doesn’t encourage business growth I don’t know what does. On top of that, you do want to waste money advertising to people who aren’t interested in your product or service.

Communication

Through company websites and social media platforms, customers are able to give product or service feedback through writing reviews. Over 50% of shoppers say online reviews influence their buying decision. If a business receives positive responses, more consumers are likely to buy the product or service. This also provides the feature of business/customer interaction, two birds one stone comes to mind.

Cost

Digital marketing is much more cost effective for your business, especially if you compare it to traditional methods of marketing, such as TV, print or radio. For small business owners with a smaller budget, this provides a cost efficient method of advertising that will deliver results.

Search Engine Optimisation (SEO) Strategy

In order for customers to find you easily, you need to rank in the Google results list. This means if you want substantial business growth then going digital is essential. Search Engine Optimisation increases your website’s traffic by gaining rankings on search engines. The higher your company ranks, the more clicks your website will receive.  Therefore increasing the possibility of consumer purchases. In the generation of technological advancement, digital marketing is imperative to compete with similar businesses.

By integrating these tools effectively into a marketing strategy, business growth will consequently blossom. If you have more questions on why digital marketing is key to your business’s success or are interested in creating a marketing strategy, please email Sarah on info@aiminternet.co.uk or call her today on 0870 062 8760.

You might also like to read our blog post Grow your Business with us.

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