Why Is Your Digital Marketing Strategy Not Working?

The correct approach to your PPC digital marketing strategy can facilitate a gain in awareness, drive ppc traffic, and convert leads into customers for your business. As a PPC agency based in Birmingham, we wanted to highlight some common reasons why PPC campaigns fail, and offer some tips that you can use to make your next campaign a successful one. 

Setting up your AdWords account is straightforward and doesn’t take an excessive amount of time. However, if you do not have it properly designed, it will have a negative effect on the performance of your campaigns. Here are the most common mistakes and how to fix them.


Your Campaign Type 

It’s important to select a campaign type that closely aligns with your selling goals. This is because the campaign type determines where customers will be able to see your ads. Activating ‘Search Network Only’ will allow your ad to also show up in searches related to your keyword ads. For example, if your site is selling tents and a user searches ‘camping gear’ you can still be found in the search.

Related: Digital Marketing Campaign | Why it is important for your business



AdWords location targeting allows you to display your ads in the geographic locations that you choose. However, a common misconception is that if the geographical location is set to a larger radius, then it will reach more people. This may be true, but as the age old saying goes, it’s quality that matters not quantity. Not to mention that can be a very costly approach. Make the most of AdWords location by targeting your customer’s online hangouts and where your business can serve them.


Ad Rotation

Make sure you change your ad rotation settings in line with what works for your campaign. The default setting is not always the most effective. If you have multiple ads within an ad group, your ads will rotate because you cannot display more than one ad at any one time. By using the ad rotation setting you can specify how often you’d like the ads to appear in order to maximise your ROI.


Dynamic Search Ads

Dynamic Search Ads helps you find customers on Google who are searching for your product. By using the content on your website, Dynamic Search Ads can help create the keywords that your campaign needs. Without Dynamic Search Ads, it’s near impossible to include every keyword related to your product and searches, which means you are essentially missing out on quality hits. For example, if your website sells car parts, and somebody searches for “auto parts Birmingham”, they’re going to see your ad with the headline “Auto Parts – Birmingham”.  DSA uses content from your website to create tailored ads.


Search Term Reporting

This is one of the greatest tools available when using Google Adwords, yet it often goes unused. Search Term Reporting can identify new search terms associated with your product and recognise how closely actual searches are related to the keywords used in your Adwords. It essentially does all the hard work for you!


Target Audience

Google Adwords is a very good way to spend your money, and fast, if you don’t focus your ads to your target audience. It’s crucial that you develop targeted ads, by recognising who your market is you can narrow down your keywords and increase conversion on your PPC Worcester digital marketing campaigns.


PPC Digital Marketing | AIM Internet

Hopefully, by reading through this list, you were able to filter why your pcc digital marketing strategy isn’t operating as well as it should. Take these AdWords tips and hacks to improve your campaigns and increase clicks, and conversions. If you’d still like some help improving your PPC digital marketing strategy, then AIM Internet, a paid search marketing agency, can help!

Call Sarah, our company Director and our team of PPC Worcester / Birmingham experts on 0870 062 8760 or email her at info@aiminternet.co.uk. We want to help grow your business, and make your next PPC digital marketing campaign a success.

You can utilise our Tools such as AIM Growth, AIM Marketing, AIM Social and AIM Design to assist you achieve your business goals.

If you found this blog useful, take a look at a previous one: What is PPC and How Does Paid Marketing Work? Or 16 Commonly Asked PPC Questions (And Answers)

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