The Advantages of Social Media Marketing for Small Businesses

Summary. As a specialised social media marketing company, AIM Internet highlights the pivotal advantages of social media marketing, especially for small B2B businesses in sectors like manufacturing and renewables. The blog elucidates how utilising social media not only boosts brand awareness and website traffic but also fosters customer loyalty and enhances SEO ranking.


Digital marketing has taken over the 21st century. Social media has infiltrated the lives of half of the world’s population since it was conceived in the mid-90s. In fact, there were almost 5 billion users of social media in 2021, and it cannot be disputed that this number will continue to rise over the coming years.

As a result, there are an abundance of social media marketing companies out there which you may wish to use to increase traction and sales. Thus, it is definitely worth knowing the various advantages of social media marketing and what your company’s aims are before you begin your search.

What is social media marketing, and what can it do for your small business?

Social media marketing is a relatively new yet simple concept. It involves using platforms like Instagram and Facebook to personably heighten awareness of your business’s products and services.

In fact, 55% of consumers first discover new businesses and start-ups on social media. Your business could be one of these!

Social media can thus be used to share content and attract more customers. As well as, providing services on the platforms themselves (for example on TikTok Shop or Facebook Marketplace).

What are the advantages of social media marketing?

For a small business, social media is a greatly accessible and inexpensive way to begin advertising and reaching customers.

There are a variety of advantages which this form of marketing can bring, and here we will list a few:

1. Quick, easy and inexpensive

Managing your own social media, or hiring a company like AIM, presents choices in approach. Either way, this method of marketing remains efficient and cost-effective. Managing your own accounts on platforms like Instagram and Twitter offers notable benefits. However, employing an experienced team to handle it can save significant time and alleviate stress. It’s all about preference, really!

2. Growth and brand awareness

The aim of advertising and marketing is of course to grow and build your brand, and social media is a great tool to kickstart this. As aforementioned, billions of people use social media, and the majority of these use it on a daily basis.

Therefore, using social media can easily create familiarity amongst customers and media-users and also heightens your company’s web presence. Social media can also assist in legitimising your brand, especially with regular posting and showing the faces behind the brand.

3. Increases website traffic and SEO ranking

Statistics show that an increased social media presence is directly linked to an increase in website traffic and SEO ranking. Facebook is the primary website/application which attracts the most traffic. So it should be high on your list of advertising platforms. Higher numbers of shares on social media have been shown to correlate with search engine ranking. Thus, more shares can elevate your visibility in search results!

4. Gaining insights

Most social media sites allow business profiles to view insights on their posts and profile. This makes it easy for you to track which types of posts are most popular and therefore enables you to consistently gain traction.

It is also worth mentioning that it is important to stay on top of social media trends in order to increase outreach and build on those insights. This is where hiring a social media marketing company may be greatly beneficial as tracking trends can be tedious and time consuming for a small business owner. A marketing company may be able to anticipate trends in advance and also advise you on the best way to approach content.

5. Community of followers and loyalty

Our final advantage – though not the final advantage – is definitely not the least important. Social media marketing allows for a business, whether small or large, to build up a community of followers that will actively see your content and react to it.

Though going “viral” is a great way to gain attention as a business, having even a small number of loyal followers will ensure constant business growth and interaction.


Overall, it is clear that social media has a multitude of advantages for small businesses, and it should definitely be a marketing tool at the forefront of your mind as a business owner. Here at AIM, we are a social media marketing company which specialises in helping small B2B businesses (specifically those focused on manufacturing, renewables or engineering) improve their marketing tactics and thus increase website traffic.

We have over 25 years of experience in digital marketing under our belt (that’s older than Google itself!), and during that time have helped a number of companies shift their marketing priorities to social media with great results every time.

So why not check out our website or give us a call today on 0870 062 8760? The results your business deserves are just around the corner.

If you enjoyed reading this blog, why not take a look at a previous one: What is Lead Generation Marketing and How Can it Help You Reach Your Goals Faster?

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