Essential Tools For Online Marketing

Online marketing is an essential tool for your business whether you’re just starting out or turn over millions a year. Every busy person needs a good online marketing strategy, and more importantly, a digital marketing budget. If your business is small and has a limited budget, don’t be put off. Many of the best digital tools available have free options. All you have to do is dedicate time to implement your marketing plan. Statistics have shown that digital marketing offers a high ROI whether you are using a substantial budget or doing it on a shoestring.  So let’s look at some marketing tools you can take advantage of to get your website working efficiently.

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Google Analytics

Google Analytics is completely free software which allows you to see who is visiting your website and what they do once they’re on there. The beauty of Google Analytics is that it can be used in conjunction with Google Search Console (another excellent free tool). 

Google Analytics can help you to identify any problems you might have with your website and help with search engine optimisation.

So what will Google Analytics actually do for you?

  • Count the number of visitors to your site by day, week, month or any specific time period you want to enter.
  • Let you know where these visitors come from; referrals from other websites, organic searches, ads, social media marketing or direct.
  • The keywords people are using in Google search to find your website.
  • The demographic and interests of your users.
  • How long each user spends on your website and which pages they visited.


Having access to all that data allows you to use improve your essential online strategies by optimising your website and marketing campaigns to meet the needs of your audience. Consequently driving more traffic and conversions. The keywords section is particularly useful. By optimising posts and content on your website can drive organic traffic back to your site. 

Essential Online Marketing Tools


Quality content must be part of your online marketing strategy. Content is the heart of your website, as such it is extremely important that blogs, pages or any content for that matter, is relevant to the service or products that you offer. In order to be successful in content marketing you need to do your research methodically. This is where BuzzSumo can be very helpful to you. BuzzSumo collects content that is trending across social media based on search topics. You can use these results to see what users are engaging with and source ideas for your own content.

BuzzSumo can also be used to search and analyse your own website, helping you to establish the content performing well, and the content that maybe needs a little work. You can also use these indicators to decide where new content may be needed to improve your overall results.


An essential online marketing strategy is not just about creating high quality written content. For example, if you are in the restaurant business you need to have quality images of your food and the premises. Other businesses may want to produce graphs or charts, imagery etc. Canva is your one stop shop for all things beautiful and creative. This unique tool can help you create original and visually appealing content. And, it is a free version. 

As an online marketing tool, the options Canva offers you are impressive. This is because you can use photographs that are already featured on the site without fear of breaching copyright. You can upload and polish up your own photographs using their software or even create brand new images. The best part of all this is that you don’t need any graphic design experience to use this tool, Canva uses a very simple drag and drop feature that anyone can use.



While old school SEO was all about the back link quantity, modern SEO focuses on building relevant organic backlinks. Based on the number of quality links leading to your content, search engines will decide how authoritative and trustworthy your site is. As a direct result of this, off-page backlink analysis is the backbone of your digital marketing strategy.

By using Ahrefs you can do competitive analysis and see the keywords your competitors are ranking for in organic search results. This will help you to decide what the best keywords are without any guesswork. You will be able to access your backlink data instantly, find relevant content for your business and keep track of your desktop and mobile keyword rankings. You can also get notifications when one of your competitors gains or loses a backlink. What Ahrefs does is let you see what is working and what is not, as a result making it much easier for you to decide on your content’s keywords.

Monday is a cloud based work management platform offering a simplified way for you to manage any team or project while creating a more transparent work culture. What can you use Monday for? The answer is just about anything where a team of people are working together and need project management. Listed below are just a few things that it can be used for and this list is by no means exhausted. 

  • Sales Pipelines 
  • Marketing Campaigns
  • Recruitment Processes
  • Video Production Planning
  • Task Management
  • Progress Tracking
  • Product Roadmaps
  • Business Processes
  • Design Planning
  • Bug Tracking
  • Event Management
  • Construction Planning


So what are the main benefits of using Monday?

Total customisation and control, Monday is an online marketing tool that is totally customisable to fit your needs. This means you can build your workflows in any way that works for you and your team. This is one of the main reasons so many companies choose to use this software.

How does it work?

It all comes down to four core components: 

  • Boards
  • Groups
  • Columns
  • Items

A board is like a spreadsheet, only it’s flexible, intuitive and shareable making it perfect for collaborating, whether that’s with colleagues or clients. A Group is one or more sections on your board that can  represent anything you want such as weekly to dos. Each group has one or more columns that you can choose how to label i.e. Owner, Status, Due Date, Priority. Each group has rows, known as Items and you can add as many as you want. Every item contains whatever needs to be done in that group for example, your projects tasks.

The beauty of Monday is its flexibility as opposed to more traditional task management tools such as spreadsheets.



Imagine being able to reverse engineer your competitors SEO, content marketing and social media marketing strategy. Ubersuggest allows you to get insight into the online marketing strategies that are working for other businesses in your field so you can adopt them, improve upon them and gain an edge over your competitors.

Using the top SEO pages report, you can see which of your competitors are ranking for popular organic keyword phrases and which ones are loved by sites such as Facebook. By looking at these reports you will no longer have to waste time writing content that people don’t want to read. Ubersuggest also has a keyword tool which will give you hundreds of suggestions of which keywords you should be using. The results are based on what is currently working for your competitors. It will also help you to identify relevant content ideas that other like for like businesses have found to be working.


So what does SEMrush do and how does it help with your essential online marketing strategy? Well SEMRush is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blogs, looks for backlinking opportunities and a whole lot more. 

The most important thing that SEMRush does is help with your content marketing. Great content allows you to hold onto your visitors, capture leads, sell products and create a positive association with respect to your brand. SEMrush prides itself  on its keyword research and will help you to optimise your website using the most relevant keywords. It can also perform an in depth analysis of your website. This allows you to see where things are working well and where improvements need to be made. All of which is achieved using the constantly changing database. This has all the relevant content and keywords relevant to your particular business. In summary SEMrush has a proven track record with improving digital strategy and provides all the data you need to run a successful website.

Contact AIM Internet Digital Marketing Agency 

If you would like to find out more information about essential online marketing tools and how we can help with your online marketing strategy, call us today on 0870 062 8760. 

If you found this blog useful, take a look at a previous one: The Best Marketing Strategy For A Manufacturing Company or Marketing Ideas For Manufacturing Companies

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