Nothing stands still for long in the digital world, the fast pace and continuing evolution is one of the big draws. But when it comes to managing your business, with Google’s ever changing algorithms it can make it difficult to keep up. Not to mention the constant battle between SEO and PPC Birmingham, how is anyone who’s not a PPC management expert expected to know what to do?
Both SEO and PPC have their place, but if you need immediate traffic and fast results then PPC is the one. However, it takes technical know-how to do it properly.
If you’re thinking about going it alone, our word of advice would be; don’t. In a lot of cases it can cost you less to hire a PPC management expert than to launch your own campaign.
PPC Management Expert – Here’s 8 Very Good Reasons’ Why Not To DIY:
1. Keyword Research Is MUCH Harder Than It Appears
Choosing the right key words is imperative to the campaigns success. Get this wrong, your campaign will have a very poor return. PPC Birmingham management experts are exactly that, experts. They take a lot of time researching to make sure the keywords are relevant to your industry and will produce a return.
2. Bad Copy Can Cost You A LOT
You’ll notice research is a reoccurring theme. A PPC expert has the ability to perform competitive research. They know what they’re looking for when it comes to good copy and can study your competitors to create ads they know work. Each word counts so you can’t afford to mess up.
3. Analysing Data Requires Special Expertise
You need to know what to do with the data you’re bringing in to maximise your campaign. Do you know how to track sales and discover where those sales are coming from? Good analysis allows you to see which keywords and ads are most effective. Naturally, a better conversion rate leads to a better ROI. You’ll also need some basic HTML knowledge to set up a tracking program.
4. PPC Birmingham, Understanding It Is Like Learning A Whole New Language
Here’s a test; do you understand the difference between Impressions, Views, and Hits? Do you know what retargeting is? Do you know what CPM, CPC and CPA mean? Yes, you may be able to Google the definitions but to really understand them takes time and experience. Time being the optimum word.
5. Configuration Is Complicated And Confusing
One wrong setting can cost you big time when it comes to configuring your PPC Birmingham campaign. For maximum exposure and a good return on investment you have to consider a whole host of aspects. For example, geographic, networks, budget, campaign level. This requires expert advice or at least some experience.
6. Your Landing Page Needs To Be Relevant
It’s not as easy as just paying up and watching the traffic roll in. Your landing page needs to be relevant to save you money on conversions. PPC management experts can test to see what works best for your business.
7. You Can’t Beat Experience
You simply can’t buy experience. PPC management companies have years of trial and error to apply to your campaign. Plus, they’ve probably already worked with someone in a similar industry to know exactly what will work for your campaign.
8. Do You Really Have The Time?
Keeping up to date with Google’s constant changes is time consuming. So much so that it’s a full time job, which is why PPC experts charge a fee for their expertise. As a business owner it’s highly likely that you won’t be able to dedicate the required time in order to achieve a successful campaign. PPC costs you money every time you use it, do you really want to get that wrong?
We have the time and expertise to get it right. If you would like to talk to one of our digital marketing experts then call us on 0870 062 8760.