What Is SEO Marketing?

‘What is SEO marketing’, is something people ask us everyday. And if you asked 50 different SEO experts, you’d likely get 50 different answers to the question as many companies only focus on one or two aspects of SEO. At AIM Internet ( Digital Agency Birmingham), we can give you a definitive answer to the question, ‘what is SEO marketing’ and explain the SEO basics. In addition, we can offer you a comprehensive approach to your SEO strategy.

SEO Marketing The Basics

Firstly, SEO stands for Search Engine Optimisation. SEO marketing is the process of building the quality and volume of traffic to a website by implementing a number of tried and tested SEO techniques that help a website rank higher with the major search engines when certain keywords are entered into the search field.


To help explain this a little better, think about how you use the Internet. When you want something, you instinctively type words associated with that product into the search bar. This is the quickest and easiest way to pull up the results you want. Therefore, when the results are listed, research tells us that over 75% of clicks go to the first page of Google. This is because they are the most relevant to what you are searching. In addition, it allow you to find what it is you want quickly.

The goal of SEO marketing is to optimise your website so that the major search engines rank it higher, which consequently leads to increased quality and volume of traffic to your website. SEO is a game changer and you can apply it to all businesses no matter how big or small. Done properly, SEO has a great ROI, done badly and it can be very costly.

How Is SEO Marketing Implemented?

SEO can be very complicated. Do you live and breathe the ever updating trends and techniques of SEO? If not, then calling in the experts will actually save you a lot of time and money. Unfortunately there is no single, comprehensive approach that works for every website. Every company is different therefore every approach will differ slightly depending on the needs of your business. A successful SEO marketing strategy requires a careful research and execution. SEO is not a quick fix but it’s worth investing time and money into strategic plan.


To achieve a successful SEO marketing campaign, here are a few SEO tips that we use at AIM Internet ( Digital Agency Birmingham) (plus our years of expertise) that are integral to our “AIM Marketing” service


  • An SEO Strategy – It’s so important to do an SEO analysis of your site to identify opportunities for improvement and create a comprehensive approach that is unique to your business.


  • Keyword Research – A thorough exploration of which keywords and phrases are relevant to your industry is imperative.


  • SEO Copywriting – Unique content that is optimised to include your keywords and phrases will help your site rank higher.


  • Link Building –Creating inbound links to your website will also allow your site to achieve a higher page ranking.


These are the main elements that go into creating an effective SEO strategy. If you would like to discuss how we can help increase quality traffic to your website call us today 0870 062 8760. Additionally, get in touch if you want more detail to the basics of SEO and SEO marketing. We are a leading SEO Company Birmingham that can offer you expert strategic marketing solutions to grow your business.


You may also be interested in reading our other article about Online Marketing Opportunities.

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