How Do You Create Click-Worthy Content? Social Media Tips For Small Businesses

Social media provides small businesses with a quick and easy method of marketing their brand to people without having to spend big money. In this quick social media tips guide, we look at three easy ways you can create content that is worthy of your follower’s clicks.

3 Social Media Tips for Creating Click-Worthy Content

Social media platforms have millions of users per day. As such, they represent a pool of potential prospects for your small business.

Marketing your company through social media has the potential to bring in lots of interest in a relatively small amount of time.

But, how do you get people to engage with you?

The simple answer: create engaging content.

Creating content to share on social media is key. Creating content that provides value and that people want to engage with (click on, like, share, comment on etc) is even more key.

By creating content that provides value, you achieve two main things:

  • You keep your existing followers happy so they want to continue following you!
  • You encourage followers to engage with your content.

Having people engage with your brand helps to:

  • Raise your profile in the algorithms – so your content shows up in people’s feeds more often, which means your brand gets more exposure.

Note: algorithms are just the way that social media platforms decide which content shows up in people’s feeds. The more engagement something gets, the more it, and any future content from the same source, is likely to show up in the follower’s feeds. Depending on the platform and providing your profile isn’t set to private, this should also translate to your content showing up more generally too, in the feeds of people who don’t currently follow you.

  • Encourage new followers.

Social media is accessed 24/7 as people go about their day. Therefore, your content not only needs to stand out against the plethora of other posts, it also needs to appeal by being easily accessible and not require too much time to engage with.

Here are 3 quick social media tips you can use today for creating click-worthy content


Tip 1 | Make your content likeable and shareable

To expand your reach as much as possible, the social media content you share on your business pages and profiles needs to be exciting enough that people will want to share it with others.

Think about ways you can present information that is not only easily digestible but instantly shareable.

Two great content formats that work especially well on social media platforms are video and photo.

Bonus Social Media Tips | How To Use Video For Your Small Business

Video content has proved to be very effective at marketing brands on social media. Why not try it for yours?

Example uses:

  • Demonstrations
  • Reviews
  • Further product or service insights
  • Trainings

Content such as this can often encourage people to click because they want to find out more and like the idea that they don’t have to spend lots of time on the topic to do so. You can include further information in your videos to direct those people who want to delve deeper.

Bonus Social Media Tips | Using Images To Generate Interest

Relevant photographs are another excellent type of content for small businesses to use to make their social media pages and profiles more interesting for people who follow them.

When choosing what images to use in your posts think about the following:

  • Making it something that is going to stop someone scrolling and instead click on your business page.
  • Making it relevant to your company, but also remembering that when it comes to advertising your brand via social media, most of the time, you do have a bit of flexibility to play around with your content and make it fun for your audience.

Tip 2 | Write engaging copy

Visual content tends to be more engaging. But, don’t underestimate the power of the written word!

Once you’ve got people clicking on your social media pages, they’re going to want information.

Short but informative copy telling people about your products or services is going to be preferable to long sections of text when it comes to this.

And, as we mentioned, with social media you have more license to jazz things up a little and (providing it is appropriate) make your content a touch more informal and fun.

Bonus Social Media Tips | Ways To Engage People With Copy

  • Quick status updates advertising promotions are a fast way to encourage shares and attract traffic to your website (but remember, social media is not all about the sell).
  • Comment on a follower’s post – sometimes engaging with your customers directly can also generate interest.

Tip 3 | Ask people’s opinion

Most social media platforms today have some form of polling or questionnaire functionality already built into them.
Use them to engage with your audience and the benefits are twofold – offering polls or posing questions are both great ways to communicate with your customers… and also complete some market research in the process!

Social media is meant to be exactly that, social. Most people are naturally keen to be sociable. Creating interactive content which directly requests people’s input satisfies this desire, and is therefore an excellent way of encouraging clicks and engagement.

And finally…a note about clickbait headlines

It would be remiss of us to write a blog about click-worthy social media posts and not mention clickbait content.

Whilst these curiosity gap headlines are undeniably effective, since they tap into our deep psychological desire to fill in the gaps, they should be used with caution. As the team at say, it’s hard to be taken seriously if you use this tactic all of the time.

You need people to click to view your content. The problem with a lot of clickbait headlines is that the content is poor once you do. This is why sites like Upworthy have come under some criticism from other media parties.

Whilst there’s nothing wrong with using the principles of click-baiting methods to optimise your headlines – e.g. using the power of numbers, making your headlines short and easy to read etc. – do so selectively.

Yes, use attention grabbing power words to create interest and intrigue, but remember quality content is still the most important thing for building and maintaining an engaged audience.



You might also like to read our other blog on 5 Social Media Mistakes That Can Ruin Your Business (And What To Do Instead).

If you are interested in social media management services or are looking for help with any aspect of your digital marketing, please feel free to contact us today.

If you are a B2B company, we might even be able to help you access grant funding of between £2k & £167k*, to help you on your digital marketing journey.

For more information, email AIM Internet on or call today on 0870 062 8760.

*Subject to status and grant rules.

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