Digital Marketing Matters! Here’s why..

Digital Marketing Matters! Here’s why..

Digital Marketing Matters! Blogs, social media, boutique websites, online ads, emails and more. But why does digital marketing matter so much? The fact is consumers are turning ever more to the online marketplace. Here are four reasons it’s vital to digitally market...
Social Media Marketing Must Be Sustainable

Social Media Marketing Must Be Sustainable

In How to Market a Book, Joanna Penn writes, “The first job of an author is, of course, to write great books, but these days, their second job is to market them.” Penn goes on to address the misunderstanding many authors have about marketing: I know the very word can...