How to find meaning in direct marketing metrics

How to find meaning in direct marketing metrics

The amount of user data that brands collect can be overwhelming and not always useful. Social listening tools can help to give meaning to these insights. The direct marketing metrics age has witnessed a seemingly countless number of brands embark upon increasingly...
What Will Digital Marketing Success Look Like?

What Will Digital Marketing Success Look Like?

That’s the question on many of our minds as we forge through the first quarter of a year that’s jam-packed with lofty marketing goals. Although it’s nothing new, digital marketing has become a major game changer for both brands and consumers. Now that we are...
What Will Viral Marketing Success Look Like?

What Will Viral Marketing Success Look Like?

 That’s the question on many of our minds as we forge through the first quarter of a year that’s jam-packed with lofty marketing goals. Although it’s nothing new, viral marketing has become a major game changer for both brands and consumers. Now that we are completely...
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