Summary. Maintaining high-quality web design isn’t just for designers anymore. Key web design tips for non-designers include embracing simplicity, establishing a visual hierarchy, and using contrasting colours within the existing scheme. These strategies ensure...
Summary. Online marketing success hinges on using relevant data, not all data. Effective marketers focus on meaningful metrics that align with business goals, driving action and enhancing ROI. Understanding customer behaviour across channels can help forge stronger...
Summary. The three main challenges in global digital marketing plans are linkage, technology, and organizational structure. To achieve a unified customer view and develop a successful cross-channel strategy, marketers must overcome hurdles like poor data quality and...