‘Being online offers pleasures that demand little time and effort, when most of what is valuable requires a fair bit of both’ A reader writes about the general obsession with social media and would like to know when it’s OK to delete one’s friends, and how we should...
Digital marketing is something every company has to give due consideration to. Not an online business you say. Too bad because that doesn’t excuse you from anything. Even local, land-based businesses have to focus on the online arena, as that’s where their target...
Released yesterday (14, January), the Q4 2015 IPA Bellwether Report showed that UK internet marketing budgets went up marginally in Q4 2015. Despite this marginal increase, growth has now been sustained for 13 successive quarters, and marketers’ budget plans for...
Social media is the main connection of the 21st Century, and businesses are tapping into it’s powerful potential. Social media can (and should) be used for more than status updates and sharing your meatloaf dinner with family and friends. When utilized correctly,...
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