As a small business owner with limited budgets, tackling PPC advertising on your own might be something you’re considering. As company owners ourselves, we understand. Managing costs and protecting your bottom-line is always at the forefront of any business decisions...
As a business owner you’ll already know that there’s a whole host of ways to measure profitability. One of these ways is to measure gross profit and your gross profit margins. Of course there are numerous methods and lots of figures you can use as an indicator but...
Benefits of measuring your digital marketing Marketing analytics are the results of measuring digital marketing efforts and effectiveness. It relies on collecting data related from marketing actions and the customer journey. This can include everything from website...
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